MAX + BRYN

Some mad stuff happens on the road.

But it's OK when you're with The AA.

Guide Dogs find the way to provide visually impaired people with the support system they need from childhood to adulthood.

We brought this to life with the story of a playful sibling rivalry that hangs in the balance when one of the brothers develops sight loss.

OPPO’s technology in the future will have the power to change lives. This advert imagined those possibilities.

A creative concept produced by Agile Studio.

Don’t worry if something goes wrong with your car.

Even if that something is it getting bashed to bits by Ryu and Ken.

It’s OK. You’re with The AA.

2020 was the promising start to a shiny new decade, but then it all went a bit wrong.

We made a campaign to shine a bit of light into the corners of the darkest holiday season we’ve ever endured, putting Pringles in places we’d never seen them before.

The centrepiece was the #PringlesFlex, a TikTok challenge where people contorted their bodies into the shape of a Pringle, as seen in ‘Charades’ below.

Swyft was a sofa brand delivering furniture in a different way. We created an ad that did the same.

Vodafone’s Super WiFi is powerful enough reach every corner of your house.

So we wrote a story of virtual young love unfolding against the backdrop of the strangest-shaped house there is.

The British weather is a powerful beast. But whilst a lot of us complain about it, it is quietly powering homes around the country. OVO Energy wanted to bring this to the fore, with idents to sponsor Channel 4 Weather.

The client liked the line and idea so much, they wanted us to turn it into TV. And out of home. And radio.

This turned out to be the campaign that won back the business.

The idea: the smell of Bold instantly reminds people of home, and all the warm, cuddly feelings that go along with it. Even if those people are very un-warm and un-cuddly.

SNKRS Day was Nike’s yearly celebration of sneaker culture across Europe. Instead of just exclusive drops, Nike wanted to do something different.

The result was a 7 hour online broadcast of the best people doing things differently from sneaker capitals around the continent. There was live streams from two more London, Berlin and Paris, with prerecorded content from Milan and Amsterdam.

Hunter S. Thompson once said:

“Music is energy to me. A question of fuel.”

We once said “Lucozade is also that.”

So we made a TV and poster campaign celebrating the infectious power of energy in its purest form.

The National Army Museum were relaunching after being closed for four years, to an audience who has an increasing disconnect and scepticism towards their reason for being.

Our pitch winning idea was "Open To Question", a series of posters that provoked our audience to think, speaking in a modern, attention grabbing tone. We showed that NAM was a lot less guns and foreign conflict and a lot more close to home.

Tres Bien came up with a daring film for a genius start up brand, air up. It's a bottle that lets you drink only water, but taste flavour, using this thing called science.

However, the film had no creative concept, no rationale behind it. They tasked me with reverse engineering a brand platform, and my answer was "Nothing added, but you". Speaking to the truth that without you, air up is just a plastic bottle. With you, it's a story. The platform is now rolling out across their whole brand and future advertising.

Two stories about growing up in an Irish family and experiencing a milestone first.

A first kiss. And a trip away from home.

As lead creatives on Sky Bet, we were in charge of producing an ad every couple of months or so, each with an insightful creative spin within an existing concept. We also dealt with the day to day running of the account.

A selection of smaller ideas we love

These ideas died young, but we still like them.

So we buried them here in the hopes of resurrecting them one day.